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Free Smoke
Vape and smoke shops · Georgia and Florida
Ten stores, ten map listings, and one place to see how each one is doing.

Outcomes
- 10 locations tracked
- Map position measured on a 25-point grid at every store, every month
- Every one of the ten locations has its own store page
- One authoritative source for every phone number and address
Challenge
Ten stores meant ten map listings, ten sets of hours and ten phone numbers, all maintained in different places. A correction made in one system would quietly revert when another one synced over it. Nobody could answer the simplest question, which is whether a given store is showing up when someone nearby searches for it.
Solution
- Built out the store pages that were missing and brought all ten onto one template, so every location has something of its own to rank.
- Traced every phone number and address back to the system that actually feeds the others, and fixed it there, so corrections stop reverting.
- Set up a monthly 25-point grid around each store, which turns map visibility into a number that can be compared month to month.
- Report the same measurements the same way every month, so a change means something.
Let's look at your operation.
Thirty minutes. Bring how the business actually runs, not a brief. You will leave with a read on where the money is leaking whether or not we work together.
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